Environmental Scanning Example
Different steps involved in this technique are as follows. There are factors outside of the company that can reduce revenue or profits for the future. Environmental Scanning Explanation Components And Factors These can be obstacles externally-driven changes or just competition MindTools 2013. Environmental scanning example . The process of environmental scanning starts with the observation of the organizations events and trends by strategists. It helps the managers to decide the future path of the organization. QUEST is an environmental scanning technique that is designed to assist with organizational strategies by keeping adheres to change and its implications. Examples of Environmental scanning The PepsiCo company is planning to shift its investment from producing beverages to producing healthier and functional foods using the knowledge from the environmental scanning and market research. During this step you are essentially attempting to develop the big picture. An orga